Mar 23, 2021

Yamaha and Siren MarineOn March 15th, Yamaha Motor Corporation, U.S.A. announced a strategic alliance with Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions. It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water.
 
Siren was chosen for its track record of advancing practical applications in marine IoT through thoughtful innovation and sound engineering. “Our relationship with Siren Marine will help us lead the marine connected and digital technology race,” said Ben Speciale, President of Yamaha U.S. Marine Business Unit. “Siren Marine devices, software and two-way communication will link to current and future integrated control systems developed by the engineers in our U.S.-based Yamaha Boat Power System division (BPS), the team we formed in 2018 that is reimagining how boaters interact with Yamaha products.  
 
“CommandBlue drives product development through fresh thinking from a customer point of view. This alliance with Siren – the definitive leader in Connected Boat®technology — is part of that philosophy. The end game will be boats with integrated Yamaha systems that can be monitored and managed by a hand-held device. Ultimately, the alliance will lead to an even higher level of service, lower costs, greater convenience and peace of mind for Yamaha boaters.”

Yamaha will acquire a stake in Siren Marine as part of the alliance. The terms of the agreement are not disclosed. Based in Newport, Rhode Island, Siren Marine was established in 2011 by Daniel Harper, a licensed captain, sailor and computer/electronics entrepreneur who led the company until his unexpected death last January.

“We want to continue to move in the direction charted by our late founder,” said Siren Marine CEO Jeffrey Poole. “We can’t imagine a better partner than Yamaha to help elevate the true power of marine IoT technology. Yamaha can develop power systems that make full use of the capabilities of IoT, and we can develop IoT platforms focused on the innovations brought by those power systems. We also look forward to working with Yamaha’s exclusive builders, who produce some of the highest quality boats in the business.”

Based in Newport, Rhode Island, Siren Marine is an industry leader in smart boat technology – allowing boaters to stay connected to their boats anywhere, anytime. The company’s vision is to transform the modern boating experience and lead the way to a fully connected-marine industry through innovative IoT Connected Boat technology. Siren Marine provides safety, security and smart boat monitoring so boaters can remotely track their boats' battery level, bilge activity, temperature, location and more. Siren Marine also puts actionable data at the fingertips of industry stakeholders (OEMs, boat builders, electronics, digital switching manufacturers and other marine businesses) connecting them to customers and their boats like never before, providing a better boating experience and peace of mind.

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Quicksilver 409 MPI Bravo EngineQuicksilver, a brand of Mercury Marine, introduced its all-new 409 MPI Bravo® FWC engine at the Land ‘N’ Sea Marine & RV Show in Las Vegas. For owners of older boats who are seeking to return to or extend their time on the water, the engine offers a thrilling boost in performance and is compatible with advanced digital technologies that provide even more reasons to breathe new life into a cherished classic with a repower.

The 409 MPI Bravo engine features increased durability and reliability in a package that is more compact, up to 150 pounds lighter and more fuel efficient than comparable big-block marine engines. 

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Outdoor Professional Sophie Lelievre-Hughes joins Can-Am Sales Group, LLC

Sophie Lelievre-Hughes

Can-Am Sales Group, LLC., is pleased to announce that outdoor industry professional Sophie Lelievre-Hughes has joined the Can-Am sales team as Territory Sales Manager. Sophie brings over 14 years of outdoor supplier experience to the Can-Am team which includes transforming the Lucky Bug Lure company into a successful brand across North America.

“We’re excited to have Sophie join our Can-Am team. Her enthusiasm & ability to thrive in a fast-paced environment combined with her deep industry and customer knowledge are a perfect fit for the needs of our distribution, retail, and vendor partners” stated Can-Am Sales Group President, Scott Makway.

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