Mar 23, 2021

Yamaha and Siren MarineOn March 15th, Yamaha Motor Corporation, U.S.A. announced a strategic alliance with Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions. It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water.
 
Siren was chosen for its track record of advancing practical applications in marine IoT through thoughtful innovation and sound engineering. “Our relationship with Siren Marine will help us lead the marine connected and digital technology race,” said Ben Speciale, President of Yamaha U.S. Marine Business Unit. “Siren Marine devices, software and two-way communication will link to current and future integrated control systems developed by the engineers in our U.S.-based Yamaha Boat Power System division (BPS), the team we formed in 2018 that is reimagining how boaters interact with Yamaha products.  
 
“CommandBlue drives product development through fresh thinking from a customer point of view. This alliance with Siren – the definitive leader in Connected Boat®technology — is part of that philosophy. The end game will be boats with integrated Yamaha systems that can be monitored and managed by a hand-held device. Ultimately, the alliance will lead to an even higher level of service, lower costs, greater convenience and peace of mind for Yamaha boaters.”

Yamaha will acquire a stake in Siren Marine as part of the alliance. The terms of the agreement are not disclosed. Based in Newport, Rhode Island, Siren Marine was established in 2011 by Daniel Harper, a licensed captain, sailor and computer/electronics entrepreneur who led the company until his unexpected death last January.

“We want to continue to move in the direction charted by our late founder,” said Siren Marine CEO Jeffrey Poole. “We can’t imagine a better partner than Yamaha to help elevate the true power of marine IoT technology. Yamaha can develop power systems that make full use of the capabilities of IoT, and we can develop IoT platforms focused on the innovations brought by those power systems. We also look forward to working with Yamaha’s exclusive builders, who produce some of the highest quality boats in the business.”

Based in Newport, Rhode Island, Siren Marine is an industry leader in smart boat technology – allowing boaters to stay connected to their boats anywhere, anytime. The company’s vision is to transform the modern boating experience and lead the way to a fully connected-marine industry through innovative IoT Connected Boat technology. Siren Marine provides safety, security and smart boat monitoring so boaters can remotely track their boats' battery level, bilge activity, temperature, location and more. Siren Marine also puts actionable data at the fingertips of industry stakeholders (OEMs, boat builders, electronics, digital switching manufacturers and other marine businesses) connecting them to customers and their boats like never before, providing a better boating experience and peace of mind.

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Glomex TV

Televisions on a boat are increasingly commonplace. With the simple-to-install Glomex Avior VT300 Omnidirectional TV/FM antenna from GA Communications, it's never been easier to bring analog and digital broadcasts onboard—at a price that's hard to ignore.

The most noticeable feature of the Avior VT300 antenna is its compact white, anti-yellowing radome. At only 4" dia. x 8" H and 8.8 oz., it's specifically made for smaller boats that can't accommodate large TV antenna domes and only need short range reception, depending on height and conditions. The amplifier allows the antenna to have an increase in gain with a 24.5 dB average to receive vertical and horizontal polarized TV signals simultaneously from 360°. 

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Airmar hires Suzanne Hawley as Brand Manager

Susanne Hawley

The Leader in Ultrasonic Technology and Multi-sensor Solutions Continues to Grow in Talent and Innovation. AIRMAR® Technology Corporation, a world leader in ultrasonic transducers and Chirp technology, has named Suzanne Hawley as the Brand Manager for the company’s wholly owned distributor, Gemeco Marine Electronics Specialists, located in Lake City, SC.

Hawley comes to Airmar with extensive marketing and PR experience in the marine electronics industry including 20 years as the owner of Hawley Communications, a consulting agency focused on creative marketing solutions for businesses in the recreational boating industry.

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