Mar 23, 2021

Yamaha and Siren MarineOn March 15th, Yamaha Motor Corporation, U.S.A. announced a strategic alliance with Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions. It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water.
 
Siren was chosen for its track record of advancing practical applications in marine IoT through thoughtful innovation and sound engineering. “Our relationship with Siren Marine will help us lead the marine connected and digital technology race,” said Ben Speciale, President of Yamaha U.S. Marine Business Unit. “Siren Marine devices, software and two-way communication will link to current and future integrated control systems developed by the engineers in our U.S.-based Yamaha Boat Power System division (BPS), the team we formed in 2018 that is reimagining how boaters interact with Yamaha products.  
 
“CommandBlue drives product development through fresh thinking from a customer point of view. This alliance with Siren – the definitive leader in Connected Boat®technology — is part of that philosophy. The end game will be boats with integrated Yamaha systems that can be monitored and managed by a hand-held device. Ultimately, the alliance will lead to an even higher level of service, lower costs, greater convenience and peace of mind for Yamaha boaters.”

Yamaha will acquire a stake in Siren Marine as part of the alliance. The terms of the agreement are not disclosed. Based in Newport, Rhode Island, Siren Marine was established in 2011 by Daniel Harper, a licensed captain, sailor and computer/electronics entrepreneur who led the company until his unexpected death last January.

“We want to continue to move in the direction charted by our late founder,” said Siren Marine CEO Jeffrey Poole. “We can’t imagine a better partner than Yamaha to help elevate the true power of marine IoT technology. Yamaha can develop power systems that make full use of the capabilities of IoT, and we can develop IoT platforms focused on the innovations brought by those power systems. We also look forward to working with Yamaha’s exclusive builders, who produce some of the highest quality boats in the business.”

Based in Newport, Rhode Island, Siren Marine is an industry leader in smart boat technology – allowing boaters to stay connected to their boats anywhere, anytime. The company’s vision is to transform the modern boating experience and lead the way to a fully connected-marine industry through innovative IoT Connected Boat technology. Siren Marine provides safety, security and smart boat monitoring so boaters can remotely track their boats' battery level, bilge activity, temperature, location and more. Siren Marine also puts actionable data at the fingertips of industry stakeholders (OEMs, boat builders, electronics, digital switching manufacturers and other marine businesses) connecting them to customers and their boats like never before, providing a better boating experience and peace of mind.

  • Prev
Tomorrow night, April 7 at 7pm, hear the remarkable history of the legendary Red Jacket, a ...
The Boating Industry Canada Employer of Choice Award program is excited to announce the launch of ...
Marine Service Technicians Float Your Boat - Marine Service Technicians (MSTs) are the people ...
With the continued volatility and uncertainty around the COVID-19 pandemic situation in Atlantic ...
The Intermediate Marina Management (IMM) is the AMI Training Institute’s most popular course which ...
For a limited time, it is free to join the Boating Industry Canada Employer of Choice, (BICEOC) ...
With COVID vaccines in distribution around the country and news of various events returning ...
At Canadian Yachting Media, we love your Boating Photos!  Submit your boating photos for a ...
CCEOC Inc., and Boating Industry Canada News Week Digest are pleased to announce more award ...
CCEOC Inc., and Boating Industry Canada News Week Digest are pleased to announce more award ...

AMI INTERMEDIATE MARINA MANAGEMENT COURSE, FT. LAUDERDALE, JUNE 13-17, 2021

 

AMI Intermediate Marina Management CourseThe Intermediate Marina Management (IMM) is the AMI Training Institute’s most popular course which focuses on marina operations, policies, and procedures. 
 
The Intermediate Marina Management Course is the first step toward the highly coveted Certified Marina Manager (CMM) and Certified Marina Operator (CMO) certifications. To attend the IMM course you must have one year of marina management experience.

 

 

Read More


 

Boating Industry Canada News Week

 

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you're looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here

 

 

 

 

 

Marine Products

  • Prev
In the event of an onboard power failure, a Ritchie Navigation Helmsman series compass will still ...
Resetting the bar for boats in its class, the new Cruisers Yachts 42 GLS is loaded with refined ...
Unlike cars and homes, boats can be difficult spaces in which to create a quality listening ...
Yamaha Motor Canada has launched an upgraded 4.2-litre V MAX SHO® outboard, offering a ...
Raritan Engineering has upgraded C.P. (Cleans Potties) Marine Toilet Bowl and Drain Cleaner and ...
Two all-new features added to the NavNet TZtouch3 interface, Fish-It & Drift-It, are designed ...
At a mere 2.4" in diameter, the Veratron GO is the smallest NMEA 2000® certified GNSS antenna on ...
Mercury Racing has expanded the pitch range of its popular Revolution 4 XP propeller ...
Furuno is excited to announce a major software update for their flagship Multi Function Display ...
Henry H Smith is pleased to announce their recent appointment as the Canadian Distributor for the ...

VERATRON DEBUTS SMALLEST N2K GNSS ANTENNA

Veratron N2K GNSS AntennaAt a mere 2.4" in diameter, the Veratron GO is the smallest NMEA 2000® certified GNSS antenna on the market. Truly plug-and-play, the high-performance integrated GPS, GLONASS and Galileo receiver is available in two navigation models and a Bluetooth version for monitoring onboard networked systems.


Starting off the series is Veratron GO GPS, the satellite-only version. Alternately, Veratron GO Data offers a Bluetooth Low Energy (BLE) gateway that enables users to monitor engine, battery, navigation and other vessel performance data on Veratron's new NavDash mobile app.

Read More


 

People

  • Prev
Boating Industry Magazine today announced that Lauren Beckstedt, Chief Marketing Officer, ...
Western Marine Company is pleased to announce the hiring of Colin Clark to the crew at ...
Mike has been an integral member of the Georgian Bay boating community for over 28 years. Beginning ...
Regal Boats is pleased to announce that Jake Kuck has been promoted to Vice President of North ...
BENETEAU is pleased to announce the appointment of Don Smith as the new President of ...
Marine Marketers of America (MMA) today announced the election of new officers and ...
The Center for Sportfishing Policy (CSP), the nation’s leading advocate for saltwater recreational ...
MarineMax recently announced Julie Balzano as the Brand Marketing Manager to oversee marketing ...
It is with great sadness that we announce that Frank Willis Butler, President and Chief Executive ...
Carling Technologies is saddened to announce that its Director of Sales for the Maretron ...