Brunswick Corporation and its brands set new records at the 2022 Cannes Boat Show

Brunswick

Sept 26, 2022

Brunswick Corporation (NYSE: BC) and its industry leading brands achieved another record showing at the Cannes Boat Show, one of the most important marine industry events in Europe. Mercury Marine reported a record 65 percent outboard share on the water, representing a sizeable increase from its previous record showing in 2021. Mercury’s V6, V8, and V12 outboards were prominently displayed throughout the six-day event on many U.S. and European models, including multiple models with dual 600hp engines. Over the past few years, Mercury has recorded record outboard share at many of the industry’s most influential shows globally including Cannes, Dubai, Miami, and Ft. Lauderdale.

“Mercury’s continued market share growth has been well documented over the past few years and another record showing at Cannes is a testament to the power of the Mercury portfolio across Europe,” said Dave Foulkes, Brunswick Corporation CEO. “Boat builders around the world continue to adopt Mercury’s award-winning propulsion systems and that was clearly in evidence at Cannes.”

Sea Ray and Boston Whaler also had a very successful showing in Cannes, despite limited availability of some models, with Sea Ray reporting close to a 30 percent increase in revenue vs. the 2021 boat show. Of the Sea Ray models displayed at the event, the Sundancer 320, SLX400, and SDX290 (which will be produced in Europe starting next year), were some of the most popular with consumers.

In addition, Navico Group’s Simrad and C-MAP product-lines attracted strong customer interest and sales at the show and the Freedom Boat Club team was in Cannes highlighting the growing presence of the brand in France.

Brunswick’s Sea Ray, Boston Whaler, and Mercury Marine teams also used the occasion of the show to host a Women on the Water (WOW) event celebrating the outstanding achievements of women in Brunswick and the broader industry, and the importance of and heightened emphasis on diversity, equity, and inclusion within the Company and the marine industry. Brunswick Corporation has been on the Forbes lists of Best Places to Work for Women and Diversity for multiple years.

Related Posts





BC Ferries: Queen of Surrey out of Commission until Jan 28th amid Proposed BC Ferries Expansion

NMEA

By Mathew Channer

BC Ferries vessel Queen of Surrey is expected to remain out of commission until the end of the month, according to BC Ferries.

The vessel, which has been in service for more than 40 years, was pulled from the Horseshoe Bay to Langdale service on January 1st to undergo repairs to its propulsion system.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Kropf Industrial Delivers First All-Electric Travel Lift

Kropf Industrial, manufacturer of the industry-leading Conolift line of boat handling equipment, is excited to announce that its first all-electric travel lift is now in service in Ontario. The advanced design has eliminated both the diesel power unit and the hydraulic system, yielding a simplified machine that is quiet, and free from emissions and the risk of spills.

Read More



Mercury Marine enhances Joystick Piloting capabilities, laying the groundwork for an exciting future in effortless autonomous boating

Hubbell-Marine Stainless steel outlet covers

Mercury Marine®, a division of Brunswick Corporation has announced a software update for its SmartCraft®operating system that gives Joystick Piloting powerful new capabilities. The system can now automatically counteract the effects of wind, waves and current while a boater is driving with the joystick, giving them the ability to dock and maneuver with effortless precision.

Read More