In April 2014, Princecraft Boats will officially celebrate its 60th year in the boating industry and also its 60th year of expertise! Not only the trademark exists since 60 years, it also has been 60 years since boats are designed and built, from A to Z, in its Princeville plants. The company's DNA and roots are the foundation of those 60 years. Here is a brief overview of this Canadian institution.

Established in 1954 under the name Aluminum Boats & Canoes (1954-1970), the company went on to do business under a variety of names, including Canadian Boat Manufacturing (1970–1973), Alcan Marine Products (1973–1985), and Altra Marine Products (1985–1990), before becoming a trademark of Outboard Marine Corporation (OMC) in 1990. When OMC went bankrupt in 2001, Brunswick Corporation purchased the brand, which operated officially under the name Princecraft Boats Inc. from that day forward.

Still a Brunswick Corporation holding, Princecraft has preserved its distinctive Canadian character, while selling its products across North America. Princecraft has always been on the cutting edge of the market, designing aluminum boats for every need and budget. Since its inception, the company has made all its boats out of H36 grade aluminum—an alloy 25% stronger than those used by most boat manufacturers—so they would be durable and sturdy, with great resale value.

Over its 60 years in the business, the company has embraced change, improving and diversifying its products to provide customers with state-of-the-art fishing boats (from day one), pontoons (since 1985), and deck boats (since 1992). Today, Princecraft has grown from its modest beginnings into a modern, three-building complex that drives local industry and every day produces the outstanding watercraft that have made it a leader in North America.

And despite the sometimes tumultuous waters of the North American pleasure craft market, the Princecraft adventure continues aboard boats that constantly raise the bar for technology, safety, and fun. Through the combined efforts of everyone who has worked to build the company, and the enthusiastic support of our many Canadian and U.S. dealers, Princecraft is now present all across Canada and is gaining ground in the United States.

At Princecraft, we’ve had our highs and lows, but our crew can navigate even the roughest of seas. We’ve always held our course, and the voyage is far from over. Boating is our business, and Princecraft is here to stay!

To watch a full documentary about Princecraft’s history from 1954 to today, go to

Related Posts

NMMA Canada’s Day on the Hill event hits a new high in 2024


While the Day on the Hill lobby session has been a key activity for NMMA Canada for many years now, I feel that the event hit a new high in the 2024 session in Ottawa on May 27 and 28th.

Lead by Executive Director Marie-France MacKinnon and executed by her team and their public affairs firm, BlueSky Strategy Group, the results were impressive. The NMMA Canada Board of Directors were organized into teams with business interests and special skills matched up to politicians and senior bureaucrats to most effectively present the marine industry’s agenda of issues. 

Read More

Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.

The Hydrobike, a key concept that embodies a vision for the future

DECATHLON, determined to erase the boundary between land and water, introduces its latest forward-thinking concept: the HydroBike. This innovation from the French sports giant aims to democratize access to nature while staying ahead in the transformation of their business model. 

The initial assessment: paddle sports are often inaccessible to less experienced individuals, assuming the acquisition of paddling skills.

Read More

Compass works when electronics don’t

Hubbell-Marine Stainless steel outlet covers

Even in the event of an onboard power failure, a Ritchie Navigation SuperSport Helmsman SS-1002 magnetic compass still works. Plus, when the vessel is moving slowly in fog or while trolling, it can do something a GPS can’t: show the actual heading in real time. As a back-up to modern electronics, it’s a vital navigational tool that belongs on every commercial and recreational boat.

Read More