QUICKSILVER POWERSPORTS LUBRICANTS IS JOINING THE MOTOAMERICA SERIES FOR THE FIRST TIME

Motoamerica

Apr 24, 2017

FOND DU LAC, WI (April 19, 2017) — Quicksilver is proud to announce that Quicksilver Powersports Lubricants is joining the MotoAmerica series for the first time as a Supporting Sponsor of the 2017 MotoAmerica Series.

In addition to its sponsorship, Quicksilver Powersports Lubricants will also be a part of the MotoAmerica Safety Council, as a service provider in the MotoAmerica paddock and will participate at the events with trackside consumer displays.

“This is our inaugural year of working directly with MotoAmerica and we’re excited about telling our very unique story as the season unfolds”, said Eric Reilley, product marketing manager of Quicksilver Powersports Lubricants. “As the original equipment parts and lubricant division of Mercury Marine – the world’s largest manufacturer of recreational and commercial marine engines – Quicksilver’s expertise in formulating oils and designing uncompromising products translates well into the motorcycle industry, and especially into motorcycle racing. We’re not here simply to sponsor races; we’re here to learn, grow, support and share our nearly 70 years of American experience with this industry.”

“Quicksilver is our newest partner and it’s nice to have them on board as part of our sponsorship package for 2017,” said MotoAmerica President Wayne Rainey. “They are in the motorsports business and they take this very seriously. We know that Quicksilver is using MotoAmerica as a way of developing new products in a competitive environment. MotoAmerica is all about competition so it’s the perfect fit for both of us.”

ABOUT QUICKSILVER POWERSPORTS LUBRICANTS

Since 1950, discriminating customers have depended on the Quicksilver brand for premium quality marine and powersports parts, accessories, and engine care products. Quicksilver is one of the most trusted brands in the markets we serve. It has earned a loyal following by providing the highest quality products for more than 60 years. Quicksilver is a brand of Mercury Marine and Brunswick Corporation (NYSE: BC).

 

Related Posts




Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025

NMMA Canada

OTTAWA (November 4, 2025)—Canada’s boating industry applauds Budget 2025’s commitment to remove the devastating luxury tax on boats, a failed tax policy that unfairly punished Canadian manufacturers and workers. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders were quick to point out the impending losses of middle-class jobs, government tax revenues and sales declines.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Highfield Boats Announces New Escape Fiberglass-Hull Center Console Rib Series

Highfield Boats, America’s leading RIB brand, is proud to announce the launch the Escape Series, an all-new line of fiberglass-hull center console RIBS made in the USA. The first two models in the series, the Highfield Escape 650 and Escape 750, were unveiled during the Highfield Boats Dealer & Media Day Event at the company’s factory in Cadillac, Michigan.

Read More



RAILBLAZA AnchorPoint Phone Holder Ensures Device Safety on the Water

RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, has announced the launch of its AnchorPoint Phone Holder, an adventure-ready mobile device holder built for the harshest environments.

Read More