CANADIAN BOAT SHOWS APPOINTS OFFICIAL PRINT AND DIGITAL SHOW GUIDE PUBLISHER FOR 2019
June 5, 2018
Canadian Boat Shows has announced AD ASTRA Media as the official publisher for the 2019 Toronto and Vancouver International Show Guides. “The 2018 Show Guide Editions included a suite of digital solutions and features that enhanced the experience for the reader and users of the guides while giving advertisers and partners metrics not available before said Cynthia Hare, Toronto Show Manager, plus we were able to send a digital copy to a combined list of 100,000 + boaters prior to the events.”
The 2019 Editions will include enhanced digital offerings including video linkages, animated ads and special or feature ad placements along with and increased market penetration of over 100,000 recipients prior to the events.
“We are thrilled to be once again working with Canadian Boat shows again and our team is excited to be working and developing the enhanced features for this year’s edition. I am thrilled too, that Judy Richardson will be heading up our sales effort again this year along side her colleagues at Ad Astra” said John Kerr President.
The printed version of the guides at the front entrances to the shows, but our ability to reach attendees prior to both shows digitally will help boaters plan and research.
The Digital Version will easily link boaters to sites, related content and information to allow easy reference and review and all its features and easily accessed by any mobile device. Powered by the same technology used by Canadian Yachting the digital version will provide advertisers a solid set of reports and metrics on their ad performance.
About Canadian Boat Shows
Canadian Boat shows own the Toronto boat show and on behalf of Boating BC, produces the Vancouver Boat Show and is led by one of the most experienced boat show teams in North America. The 2019 Toronto International Boat show will be held at Toronto’s ENERCARE CENTRE, EXHIBITION PLACE JANUARY 18 – 27, 2019 and the Vancouver International Boat show will run from FEBRUARY 6 – 10, 2019 at both BC PLACE & GRANVILLE ISLAND.
About Ad Astra Media
Ad Astra Media in partnership with Kerrwil Publications publishes Canadian Yachting, the Canadian Yachting onBOARD newsletter, Boating Industry Canada, Boating Industry News Week as well as related websites www.canadianyachting.ca and www.boatingindustry.ca . Headquartered in Midland Ontario, the Ad Astra team boasts the largest paid subscriber base in Canada and the largest digital footprint serving the B2C and B2B boating segments.
For more information please contact
Canadian Boat Shows
Cynthia Hare chare@canadianboatshows.com
Ad Astra Media
Judy Richardson jrmedia@rogers.com
Greg Nicoll gregnicoll@kerrwil.com
