2020 VANCOUVER INTERNATIONAL BOAT SHOW – 2ND INDUSTRY BREAKFAST WITH MATT GRUHN
Jan 28, 2020
Boating BC members are invited to join the second annual Industry Breakfast featuring a keynote presentation by Matt Gruhn, President of Marine Retailers Association of the Americas called “CHANGING THE STORY FOR FIRST TIME BOAT BUYERS”.
Forty per cent of first-time boat buyers will sell their boat and leave boating within five years of making their purchase. It’s a startling statistic from the National Marine Manufacturers Association’s (NMMA) first-time boat buyer research.
Matt Gruhn, President of Marine Retailers Association of the Americas, will share an overview of NMMA’s research, and insights on how, as an industry, we can use this reality as an opportunity to change the story of new boat buyers and keep them boating for years to come.
This is a members-only event. Please register in advance at www.boatingbc.ca/2020agm or call us at 604-238-7500.
