Sea Ray Announces New Jet Boat Initiative

Sea Ray has announced that it will launch a new sport boat series featuring the very latest in jet propulsion technology. Sea Ray is slated to launch a 21-foot sport boat in fall 2012, followed shortly by a 24-foot model.

According to Robert J. Parmentier, president Sea Ray Group, “We will leverage the world’s leading marine brand, drawing on our best-in-class product development and engineering practices, as well as our award-winning dealer network, to deliver the very best jet propulsion boats on the market. Additionally, we are proud to announce our exclusive partnership with renowned German engine manufacturer Weber Motor to build the four-stroke engines and jet propulsion that will power the all-new Sea Ray models.”

Weber Motor, an award-winning, independent company based in Markdorf, Germany, has earned accolades for its marine, off-road and on-road engines. As CEO Christian Weber describes the benefits of joining forces with Sea Ray, “This exclusive partnership will showcase the finest in German engineering and American ingenuity.”

With these advances in propulsion, Sea Ray continues to deliver its unique brand promise. “The core attribute of Sea Ray is its ability to create an industry-leading boat with stunning visual appeal, supported by an unsurpassed level of fit and finish, reliability and durability,” says Parmentier. “Sea Ray will only gain from the addition of Weber Motor’s incredible expertise. Of particular note, these Weber jet powered sport boats will be the first and only models available to meet California 4-Star super-ultra-low emission levels, setting a new industry benchmark.”

Parmentier continues, “The development of the new jet propulsion sport boats is part of our ongoing effort to reach the full spectrum of recreational boaters. Our new partnership with Weber Motor will equip us with a more complete product offering, benefitting customers who value the unique characteristics and advantages of jet-powered boating.”