Brunswick Corporation Adds ‘Boating Intelligence’ TM to Technology Portfolio at 2025 Consumer Electronics Show

Jan 14, 2025

Brunswick Corporation, the global leader in marine technology, displayed it’s broad, industry-leading technology portfolio and debut of its ‘Boating Intelligence’ TM initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas January 6th.  Boating Intelligence is a comprehensive initiative to enhance Brunswick’s ACES (Autonomous, Connected, Electrified, and Shared) strategy by incorporating AI capabilities and features into its products to deliver simpler, safer, smarter, and more sustainable boating.

Brunswick’s CES exhibit seamlessly integrated digital and physical elements: a state-of-the-art 200-degree virtual boat helm simulator that introduced Brunswick’s AI-powered co-captain, offering an interactive experience that showcases features such as assisted navigation, safety monitoring, and autonomous maneuvers; and Brunswick also unveiled its first Fliteboard eFoil immersive simulator, allowing attendees to virtually ride an electric hydrofoil using a handheld controller in realistically rendered environments.

“CES is the largest consumer technology event in the world, providing an ideal platform to showcase the ways in which Brunswick is working to redefine the boating experience and evolve boats from experiential products to smart, trusted partners for both owners and Freedom Boat Club members,” said Dave Foulkes, Brunswick Corporation CEO.” I look forward to sharing the latest evolution of our exciting technologies, products and initiatives at CES 2025.”

Additional experiences in the Brunswick exhibit included:

            • The next evolution of autonomous docking – Brunswick presented the latest development version of its autonomous docking system, both virtually in a 200-degree simulator and physically on a 40ft Boston Whaler 405 Conquest. Attendees witnessed live object tracking and classification, and interacted with the latest, intuitive user interface concepts on a large Simrad multi-function display.

            • ‘High power electric boat concept’ – Brunswick showcased a high voltage, fully integrated electric propulsion concept demonstrated through a full, cut-away physical system augmented by animation.

 Brunswick also displayed three of its CES Innovation Award winning products, including the Mercury Marine 600hp V12 outboard motor, Mercury Marine’s full portfolio of Avator electric outboards, and the 1st Mate connected Marine Safety and Security System.