Back in the 1980’s when I was a marketing VP in the television industry, we were following a pair of marketing innovators who developed a concept they called “LTV – The Lifetime Value of a Customer”. It was a different way to see the customer relationship back then.
With the generous assistance of Canoe Cove Marina, the Maritime Museum of BC has run a thrift store called All Things Marine at Canoe Cove for the past four years. The store has sold donated used marine goods to both reduce unnecessary waste going to the landfill and to raise money for the Museum.
The new owners of L’Orignal Marina are looking to offer boaters a new destination. Located in a charming francophone village in Eastern Ontario, this joined marina and restaurant venue is the ambitious initiative of long-time entrepreneur André Chabot and biologist Alexandra Quester, both residents of L’Orignal.
The Nature Conservancy of Canada has an amazing opportunity to protect and care for 7,608 hectares (18,800 acres) on Manitoulin Island at Vidal Bay, including over 18 kilometres of shoreline along the North Channel of Lake Huron.
IBEX is hosting the Innovation Awards program during this year’s event, taking place September 28-30 at the Tampa Convention Center. New product entries are being accepted through August 13.
Executing on its strategy to expand across the Upper-Midwest, Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC) and the world’s largest boat club operator, recently announced the official opening of its first location in Fox Lake in Illinois and plans to open another downtown Chicago location in Diversey Harbor later this summer.
Beneteau America proudly announces its partnership with Chicago’s legendary Columbia Yacht Club and North Sails Group, the world’s leading sailmaker. The partnerships mark Beneteau’s renewed commitment to the racing scene with an updated lineup of the First series, including the First 27 and First 27SE, which will make its Race to Mackinac debut.
On June 24th, Brunswick Corporation (NYSE: BC) announced that it has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion.
Last week I participated in one of the many new opportunities that have emerged from the COVID-19-driven shift to online communications and “Zoom” meetings.
It’s the people of our industry that make it excellent. 15 owners and managers piloted our new training program and are now each a certified “Marine Service Manager of Excellence”.
Leading marine and outdoor specialist, Cabesto, has been appointed regional dealer for Dometic in France, joining the existing network and working in partnership to provide an assortment of branded solutions to meet the region’s growing leisure needs.
ABYC has opened a Call for Proposals for its fifth Marine Law Symposium, “Product, Professional, and Personal Liability,” scheduled for January 11, 2022, in Charleston, SC. This biennial one-day event, held during ABYC’s annual Standards Week (Jan. 10-14, 2022), prepares participants to navigate the legal aspects of recreational boating accidents.
Vision Marine Technologies, Inc. (Nasdaq: VMAR) a leading manufacturer in the electric recreational boating industry serving both OEMs and consumers, announced on June 15 that the Company will partner with Hellkats Powerboats to showcase the capabilities of its proprietary technology…
I can’t help but wonder where we will all land when the wheel of fortune spins this decade. Will we have the roaring twenties again? I’m thinking the boat business will, but with big changes.
As boaters everywhere look to get out on the water, The Moorings is continually working to offer safe, appealing, and convenient options to our charter guests. Today, we are thrilled to announce the launch of our newest charter destination – Key West, FL – in partnership with Florida Yachts Charters.
Galeon Yachts has announced the addition of Freedom Marine International Yacht Sales in Canada to their list of top-of-the-line dealers.
Discover Battery, a SOLV4EX company, headquartered in Richmond, British Columbia, introduces advanced lithium battery technology to the North American marine industry with its new LITHIUM BLUE LiFePO4 Premium Series batteries.
CPYB would like to congratulate the Yacht Brokers Association of America (YBAA) on its 100th anniversary. While the Association celebrated its actual anniversary in 2020, a ceremony commemorating this special occasion will be held at the annual YBAA University (YBAA U) event on Tuesday, July 13, 2021.
On June 3, 2021 BRP Inc. (TSX:DOO; NASDAQ:DOOO) reported its financial results for the three-month period ended April 30, 2021. All financial information is in Canadian dollars unless otherwise noted.
Creating a more sustainable yacht industry and helping to protect the world’s oceans are the main goals driving a new partnership between AkzoNobel’s Yacht Coatings business and the Water Revolution Foundation.