At the end of August, Boating Industry Canada traveled to a special media event in New York City where we had an opportunity to interview John Pfeifer, president of Mercury Marine.
Boating Ontario is excited to announce Valerie Ziebron as their opening keynote at this years’ conerence and she is more than excited to welcome you! With two great sessions this year, see how Valerie can help your business.
Read more: 2018 BOATING ONTARIO CONFERENCE OPENING KEYNOTE...
The recreational boating industry across British Columbia is invited to join us for the 2018 Boating BC Conference presented by Mercury Marine. This year’s theme is Collectively and will focus on team building and the power of working together as an industry.
The IFAI Webinar will be taking place September 27th 2018 from 12-1pm EST. Free for IFAI members and $79 for non-members.
Boating Ontario says “Come and join us at Blue Mountain Resort November 26-28, 2018 for the highly anticipated Boating Ontario Conference to make memories out of moments and learn from industry experts. New and exciting twists, you do not want to miss!.”
Marketing is about making meaningful connections. The ways people consume content and media has changed the marketing landscape and continue to evolve. Today’s consumers live online. To reach them, your marketing efforts need to live there as well.
Read more: GROW BOATING DIGITAL MARKETING SUMMIT PRE IBEX...
The MRAA Annual Conference & Expo will embark on an transformation in 2019, introducing a new name, relocating to a new location and delivering an all-new immersive event experience, the likes of which the marine industry has never participated in before.
IFAI Expo is the perfect place to locate the sources for the products you need to help your business. With over 800 exhibitors to browse on the combined show floor...
Read more: FIND WHAT YOU NEED AT THE IFAI EXPO – REGISTER...
The first major hurricane to strike the U.S. in 2018, Hurricane Florence is expected to make landfall in the Carolinas potentially as a Category 4.
Read more: BOATUS CREATES APP TO TRACK HURRICAINE FLORENCE...
With their low battery draw, cooler operation and sturdy construction, LED lights have been popular with recreational boaters. The lights may also be causing poor VHF radio and Automatic Identification System (AIS) reception
Recreational craft and invasive species – how to manage biofouling to stop the spread
New Biofouling Management for Recreational Boating Report is published
Killer shrimps, sea squirts and the spiny water flea are all examples of invasive alien species that have been introduced to new areas in various parts of the world by recreational craft such as boats, yachts and other small craft.
Invasive alien species are known to be one of the biggest drivers of biodiversity loss, and their management especially in marine environments is incredibly challenging. Therefore, the most cost effective away of addressing their impacts is to prevent their spread to new areas.
Changing Scene
Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.
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Launchings
Brunswick Corporation launches new boat brand designed for electrification and first-time boaters
On January 4, 2023, at the Consumer Electronics Show (CES) in Las Vegas, Brunswick Corporation (NYSE: BC) launched Veer, an all-new boat brand designed to support electric propulsion and appeal to the next generation of boaters, and also debuted the first model in the Veer line-up; the X13.
“Recreational boating and fishing are enjoying increasing popularity with younger and more diverse consumers,” said Matt Atilano, Veer Director of Strategy. “We identified a gap in the marketplace and a need to create a more targeted and modern experience for these new boaters, which inspired the design and development of the Veer brand.”
Garmin expands popular ECHOMAP UHD2 chartplotter series with new features and touchscreen design
Garmin has announced their new ECHOMAP™ UHD2 series chartplotters that offer anglers premium features like Ultra High-Definition sonar, preloaded Garmin Navionics+™ mapping with an included one-year subscription to daily map updates, wireless networking for data sharing and support for Garmin’s award-winning LiveScope™ live-scanning sonar.
Available with a 6”, 7” or 9” bright, sunlight-readable touchscreen display with keyed assist, anglers can easily control and operate the functions they depend on for a successful day on the water, including zooming in or out on the map or quickly toggling between different sonar views.
People
C-Tow Marine Assistance appoints Jill Noel to Manager of Operations
C-Tow Marine Assistance Ltd., which has been serving and assisting recreational boaters across Canadian waterways for more than 35 years, has announced the appointment of Jill Noel to Manager of Operations, effective January 2, 2023.
In her new role, with an overall goal of building the C-Tow brand across Ontario and throughout Canada, Jill will be responsible for managing the day-to-day operations including digital marketing and social media initiatives, company representation at national and local industry events, managing the C-Tow captains, and liaising with marinas, yacht clubs, and marine associations.
