BRP announces leadership change in its marine group

Bernard Guy

June 12, 2023

Bernard GuyBRP Inc. (TSX:DOO; NASDAQ:DOOO) is proud to announce that long-standing BRP executive Bernard Guy is appointed to the position of President, Marine Group, effective today. Mr. Guy also keeps his current leadership responsibilities for global product strategy for both the Powersports and Marine groups. Karim Donnez, President of the Marine Group, is leaving BRP to take on new professional challenges.

Bernard Guy, President, Marine Group and Executive Vice-President, Global Product Strategy

“I am pleased to appoint Bernard Guy as President of our Marine Group,” said José Boisjoli, President and CEO of BRP. “Throughout his career with BRP, Bernard has shared our values of passion and drive to create the ultimate experience for our customers. As a trusted and seasoned executive, Bernard is the ideal candidate to continue working on our strategic plan to transform the Marine industry, alongside our talented Marine management team. We thank Karim for his contributions to our organization and for leading our Marine strategy over the past few years.”

Since 2018, BRP has acquired three boat companies to build its Marine Group, with renowned brands such Alumacraft, Manitou and Quintrex, and implemented a strategy to transform the recreational boating industry and offer customers a superior experience. Last summer, BRP launched fully redesigned boats and pontoons equipped with the ground-breaking Rotax S engine with Stealth technology, which won several awards and praise from the industry.

BRP is aiming to deliver strong Marine results in fiscal year 2024, with projected revenue growth of 35% to 40% compared to fiscal year 2023.

About Bernard Guy
Throughout his career spanning over 35 years at BRP, Bernard Guy has held different management positions, leveraging his expertise in engineering, procurement, strategy, product planning, sales and marketing. In 2022, Mr. Guy was named Executive Vice-President, Global Product Strategy, a position that he will continue to assume in addition to his new responsibilities with the Marine Group. As a die-hard powersports fan himself, an adrenaline lover who enjoys the great outdoors, he is driven by product innovation and rider experience.

Related Posts





Vote for Dorothy, BC’s Iconic Sailing Yacht, in the Classic Boat Awards 2024

CMRA

You are invited to support an historic, recently restored and refitted BC sailboat, Dorothy, by voting for her in a contest, the Classic Boat Awards 2024, run by the UK’s prestigious Classic Boat Magazine. The Maritime Museum of BC (MMBC), owner of this sleek, wooden vessel built in 1897, believes she’s the oldest sailboat in Canada. As she isn’t the only classic yacht in the running, you’re urged to go online and vote for her in the category of Restored Sailing Vessel under 40ft.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Even more BALIs at BALI

CATANA GROUP launches its 14th BALI CATAMARANS model, the BALI 5.8, for the brand’s 10th anniversary! Always bigger, always more powerful, always more… BALI!

This time, the new BALI 5.8 is completing the range from the top down.

Read More


Water heater offers dynamic heat source choices

Hubbell-Marine Stainless steel outlet covers
Hubbell-Marine Stainless steel outlet covers

After a long day on the water, having ample supplies of hot water for multiple showers and meal preparation is a welcome luxury. The 1700 Series Marine Water Heater from Raritan Engineering was created specifically for marine use. With a proven long-life design, it’s available with a 115V AC or 240V AC heating element, and the option to include an innovative heat exchanger that uses the vessel’s hot engine coolant.

Read More