VOLVO PENTA OF THE AMERICAS NAMES SUSAN BONIVICH DIRECTOR OF MARINE SALES FOR LEISURE PRODUCTS

Susan Bonivitch Volvo Penta

May 14, 2018

Volvo Penta of the Americas announced today that Susan Bonivich has been promoted to director of marine leisure market sales. She succeeds Tony Kelleher who was recently promoted to vice president of customer support for Volvo Penta of the Americas.

In her new position, Bonivich will be responsible for providing leadership and direction for the overall sales of marine gasoline and diesel engines in the United States, Mexico, Canada and the Caribbean. She will supervise Volvo Penta’s team of regional sales managers and will report to Jens Bering, vice president of marine sales for Volvo Penta of the Americas.

Bonivich began her career with Volvo Penta working in the Purchasing Department in 1998. Over the past two decades, she has served in a variety of capacities, moving from purchasing to dealer development and to her most recent role in dealer and OEM sales. In this position, she has been the OEM account manager for seven boat builders and Volvo Penta’s top 60 boat dealers.

Bonivich was selected by the Marine Retailers Association of the Americas as the 2016 Darlene Briggs Woman of the Year, which is given annually to an outstanding woman for leadership, commitment and the advancement of women in the boating industry. She has held membership in the National Association of Purchasing Managers and served as president of the Hampton Roads Purchasing Managers. Over the years, she helped to raise nearly $100,000 for the American Cancer Society and served as chairperson of the Mill Point Community Association’s Social Committee.

“Susan always shows energy and passion for the business, as well as a keen customer focus and responsiveness to their concerns,” said Bering. “She is a tireless worker and a strong advocate for the needs of her customers.”

Related Posts





Exciting Changes coming to the 63rd Vancouver International Boat Show

NMEA

Boating BC is pleased to announce several exciting changes for the upcoming 63rd Vancouver International Boat Show being held January 14 – 18, 2026.


The show will be held at the Vancouver Convention Centre West for the coming year as BC Place will be closed for several months due to the FIFA World Cup of Soccer tournament next year.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



New GOST® Specter Ai With KVH Starlink Global Priority Service Showcased On ‘The Last Mango Experience’

GOST  a leader in marine security, tracking, monitoring, and video surveillance systems, has announced that the company has joined forces with KVH Industries, a global leader in mobile connectivity, to integrate tracking and security technology for Last Mango, a custom 42-foot Freeman commissioned by the late Jimmy Buffett.

Read More



Smartgyro and Rising Sons Join Forces to Demonstrate Advanced Stabilization

Hubbell-Marine Stainless steel outlet covers

Smartgyro, a global innovator in advanced marine stabilization solutions, has partnered with the Alabama-based tournament fishing team, Rising Sons, to showcase the power and performance of the SG60 stabilizer across the 2025 Gulf sportfishing season.

Read More