VOLVO PENTA OF THE AMERICAS NAMES SUSAN BONIVICH DIRECTOR OF MARINE SALES FOR LEISURE PRODUCTS

Susan Bonivitch Volvo Penta

May 14, 2018

Volvo Penta of the Americas announced today that Susan Bonivich has been promoted to director of marine leisure market sales. She succeeds Tony Kelleher who was recently promoted to vice president of customer support for Volvo Penta of the Americas.

In her new position, Bonivich will be responsible for providing leadership and direction for the overall sales of marine gasoline and diesel engines in the United States, Mexico, Canada and the Caribbean. She will supervise Volvo Penta’s team of regional sales managers and will report to Jens Bering, vice president of marine sales for Volvo Penta of the Americas.

Bonivich began her career with Volvo Penta working in the Purchasing Department in 1998. Over the past two decades, she has served in a variety of capacities, moving from purchasing to dealer development and to her most recent role in dealer and OEM sales. In this position, she has been the OEM account manager for seven boat builders and Volvo Penta’s top 60 boat dealers.

Bonivich was selected by the Marine Retailers Association of the Americas as the 2016 Darlene Briggs Woman of the Year, which is given annually to an outstanding woman for leadership, commitment and the advancement of women in the boating industry. She has held membership in the National Association of Purchasing Managers and served as president of the Hampton Roads Purchasing Managers. Over the years, she helped to raise nearly $100,000 for the American Cancer Society and served as chairperson of the Mill Point Community Association’s Social Committee.

“Susan always shows energy and passion for the business, as well as a keen customer focus and responsiveness to their concerns,” said Bering. “She is a tireless worker and a strong advocate for the needs of her customers.”

Related Posts




Good Advice that You Can Share – Is Your Boat Ready for the Season? 

Every year, thousands of boaters go out on the water without the proper safety equipment that is required by law. This equipment can be of great benefit and comfort and can mean the difference between a great day out on the water and a potential disaster. 
 
Required items vary depending on boat length but here is a list of things that you should ensure are on board, in good working condition and within reach each time you go out: 

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



Marine SCA Proudly Introduces Tuccoli Marine

Marine SCA, now representing several European boat manufacturers, proudly introduces Tuccoli Marine, an Italian brand recognized for premium craftsmanship, performance, and innovative fishing boat design.

Tuccoli, a 70-year-old shipyard, reinterprets the fishing boat, transforming its concept for versatility. Technical and functional to satisfy even professional fishermen, Tuccoli boats are now designed as recreational yachts, where nothing is left to chance…

Read More


ePropulsion Enters Powered Kayak Fishing Market with Innovative kLite Electric Outboard

ePropulsion Americas, the global leader in marine electric propulsion systems and services, has announced that it is entering the powered kayak market with the all-new kLite 750 electric outboard. Building on the award-winning technology that shattered convention with the highly portable eLite, the kLite 750 is powerful, but contained in a lightweight and compact form factor ideal for recreational or fishing kayaks alike.

Read More