SEA RAY® RECOGNIZED FOR OUTSTANDING BOATING SAFETY DURING INAUGURAL NATIONAL BOATING INDUSTRY SAFETY AWARDS
Dec 10, 2019
Sea Ray® boats, a division of Brunswick Corporation (NYSE: BC), has been awarded the National Boating Industry Safety Award for a Marine Manufacturer at the inaugural National Boating Industry Safety Awards. Sea Ray was recognized for its comprehensive Labor Day 2018, Memorial Day 2019 and Independence Day 2019 social media and e-mail campaigns that promoted responsible boating and water safety. During the holiday periods, Sea Ray shared safety tips, information and messaging with more than 210,000 social media followers and over 260,000 e-mail contacts.
“Sea Ray has long recognized that the freedom we enjoy while on the water goes hand in hand with safe, responsible and smart boating,” said Dave Marlow, Brunswick Corporation director of Product Integrity & Government Affairs. “This award personifies their commitment to the importance of that message and recognizes the consistent approach Sea Ray has developed as a company. Safety remains a top priority for the products we make and for our consumers that use them.”
The award is the latest in a long line of accolades presented to Sea Ray throughout its 60-year history by the most prominent members of the boating community. Held during Boating Industry’s Elevate Summit on November 22, in Orlando, Fla., the awards were organized by the Sea Tow Foundation and the North American Sober Skipper Advisory Council to highlight the best boating safety work in the for-profit sector of the U.S. recreational marine industry.
To be eligible for a National Boating Industry Safety Award, each organization must have demonstrated a commitment to boating safety through programs and promotions completed between August 15, 2018–August 15, 2019 in one of four segments of the recreational marine marketplace: Marine Retailer, Marine Manufacturer, Marine Media or Marine Marketing and Outreach.
For additional information on the Sea Tow Foundation and the North American Sober Skipper Advisory Council, visit SoberSkipper.com. For more information about Sea Ray, and to view the complete line-up, visit SeaRay.com.
