BRP TO INTRODUCE ELECTRIC MODELS FOR EACH OF ITS PRODUCT LINES BY THE END OF 2026

BRP Electric Motors

Mar 30, 2021

On March 25, 2021, BRP (TSX: DOO; NASDAQ: DOOO) announced its five-year plan to offer electric models in each of its product lines by the end of 2026. To achieve this, BRP plans to invest $300M over five years in product development, specialized equipment, infrastructure, production tooling and facilities.

“We have always said electrification was not a question of ‘if’ but a question of ‘when’. Today, we’re very excited to unveil more details of our plan to deliver market-shaping products that will enhance the consumer experience by offering new electric options,” said José Boisjoli, President and CEO. “We are leveraging our engineering know-how and innovation capabilities to define the best strategy for developing electric-powered products,” he added.

After developing and evaluating several concepts, BRP has made the bold decision to develop its Rotax modular electric powerpack technology which will be leveraged across all product lines enhancing the consumer experience by offering new electric options. To achieve this, BRP is expanding its Rotax electric power unit development infrastructure in Gunskirchen, Austria, and is also creating the BRP Electric Vehicle Development Centre, located in its hometown of Valcourt, Quebec, Canada. This facility will feature state-of-the-art equipment, including several sophisticated test benches and dynamometers, plus an ultramodern robotized manufacturing cell for electric batteries.

“We are thrilled to create our EV expertise centre, taking steps into the world of electrification,’’ said Bernard Guy, Senior Vice-President, Global Product Strategy. “Experts on our EV team will feel the agility of a startup environment, but will benefit from BRP’s financial resources and state-of-the-art equipment to design our in-house technology,” he added.

BRP’s electric path
In early 2019, BRP acquired assets of Alta Motors, an electric motorcycle manufacturer, and commercialized the Rotax Sonic E-Kart, which is currently in operation at the Rotax MAX Dome in Linz, Austria. A few months later, it showcased e-concepts at Club BRP 2019 to give a glimpse of what the future could hold for both its current product lines and for other potential segments. BRP has produced several battery-electric, hybrid-electric and even fuel cell-electric vehicles over the years. Today’s announcement brings BRP’s electric journey further into focus, with a clear vision and firm plans to roll out its electric products.

Expanding BRP’s electric vehicle development team
The R&D team is expanding quickly, and BRP is recruiting for several positions as it moves to the next phase of its electric propulsion technology development. With involvement from Quebec, Austria, Finland and the United States, BRP’s top talent worldwide, including hundreds of engineers and specialized technicians, will work together to develop and produce electric vehicles at BRP.

For more information on employment opportunities with BRP EV R&D centers, please visit careers.brp.com/electric.

Electrification milestones include:
• BRP presented e-concepts of Sea-Doo and Ryker models among others and introduced the Rotax Sonic E-Kart in 2019. ©BRP 2021
• BRP to invest $300 million over the next five years to electrify its existing product lines by the end of 2026.
• The first product is expected to be introduced to the market within the next two years, followed by a rapid roll-out across all product lines.
• BRP is developing its Rotax modular electric powerpack technology in-house which will be leveraged across all product lines.
• BRP is creating an Electric Vehicle Development Centre in Canada, which will focus on the “energy side”: the charger and the battery pack, as well as the complete integration into the vehicle, and a second pole of development in Austria, which will focus on the “torque side”: the inverter and the high-performance electric motor.
• BRP is actively recruiting to expand its EV team of experts.

Visit: www.brp.com

Related Posts





Four Winns’ new H9 is stunning!

CMRA

As of July 1st, 2024 the embargo is lifted on the photos and information about Four Winns’ new H9 model and it is stunning!

About a month ago, I traveled to Charlevoix, MI for a special press event to introduce the H9 to a small group of journalists. The water and the weather were a bit cool but the sun was out and Lake Charlevoix was calm and the Four Winns H9 was very impressive. This is a 29-foot 11-inch luxury day boat with a 9- foot 2-inch beam and it features a fabulous expansive flat floor all the way from the bow rider area to the transom and the swim platform.

Read More




Need to Catch up on News This Week?

Every Tuesday we publish a fresh Digest with informative articles pertaining to the Canadian boating and marine industry. Stay up to date with the latest products, research and industry developments.

Missed an Issue of Boating Industry Canada News Week? If you’re looking for a specific issue, or simply want to catch up on previous issues, check out our Boating Industry Canada News Week Archives.

Not signed up for News Week? Subscribe here.



KingFisher Boats Introduces Next-Generation 3025 XRS and 2725 XRS Offshore Models

KingFisher Boats, renowned for their rugged and versatile adventure boats, proudly announces the launch of their latest models – the 3025 XRS and 2725 XRS. These new additions to the Offshore Series epitomize innovation, performance, and luxury, setting a new benchmark in the world of welded heavy-gauge aluminum boats. 

Read More


Accessories keep portable sealer in peak working order

Hubbell-Marine Stainless steel outlet covers

The ultra-light ROAM 18-V Portable Vacuum Sealer revolutionized how fishermen, hunters and outdoorsmen preserve the flavors of wild-caught and harvested food. Now, PacBak offers replacement bags, a spare battery and a performance refresh kit to keep the innovative device in peak working order.

Read More